Microsoft is include images in connection with the assignment of partner NAVTEQ Microsoft launches its own version of the Google StreetView - side of the road - synchronized throughout Europe.Cars with cameras have begun taking pictures around London and start mapping of large cities on the continent next month.
The service is towns and cities in 56 U.S..
Microsoft has been very keen to avoid the privacy concerns, the dogged Google's service but said that it plans to collect wi-fi data.
First of all, side of the road on a smaller scale as Streetview, according to the company are Director of search, Dave jar.
"We are not set out to record every street." We believe it is most valuable in urban centres, where "saying people want services, BBC News."
Wi-Fi dataMicrosoft's goal was side of the road with location based services combine, said Mr jar.
This will require wi-fi data to collect such as the unique number that identifies the location of a hotspot, that used radio wave condition and the type of wireless signal. This information would help users to be used.
Google ran into trouble with privacy groups while Streetview, after the company was intercepted and stored private data from some hotspots.
Google apologizes for the "error", it blamed on rogue encoding.
The incident led to investigations around the world and forced the Search Giants make radical changes to their privacy policies.
On the other hand, Microsoft said that it would collect the "minimum" of data.
It has already begun photograph street level, the wi-fi scan part of the process currently on ice but, his strategy is refined to the company.
"We took the decision to move the wi-fi data collection." We like to do it the right way, "said Dave jar."
Side of the road is already for some US cities, including New York opt-outAnother question, Google in its launch of StreetView was dogged whether users to opt-out.
Some residents complained that they may want to only, so that their property be removed from the service, after pictures gone live.
Authorities have been reported in Germany, to legal action against Google into account be considered.At the end, she kept the right of household against the Streetview, pixilated, have their homes and businesses before the service went live.
250,000 Germans decided to do so.
As a result, the country introduced a code of conduct, which means that all similar services, including side of the road, on which will have the same rule.
But Microsoft not the opt-out for people in other countries offers.
"It was set up in our conversations with privacy but the opt-out service was not something on top of their list of priorities," said Mr jar.
Microsoft said it with the data protection authorities and privacy bodies such as Privacy International had consulted during the development of the side of the road.
"Privacy is steeped in everything we do," said Mr. jar.
It informs the public about the service before the image is taken with advertising, which will include a helpline number and website, where people can learn.
Location and advertisingAt the side of the street live on Microsoft goes mobile platforms, including its Windows Mobile phones, it will combine technology with so called Blockview which allows images from flattened, wrapped with metadata.
Information to the is contextual advertising and other localized information offer Mr jar said.
"If the majority of people have a Smartphone and mobile broadband is completely stable, services such as foursquare, GroupOn, and other local services will be all together, offers local services and localized advertising," he said.
In contrast to Google Microsoft no ambitions to map every street in the world.
It should mean that the service avoids some of the most bizarre events that are recorded by StreetView.
Those include a naked man climbing in the boot of his car in Germany and images of dead bodies on a street in Rio de Janeiro, which was forced, shortly after the service in South America live gone to remove Google.
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