investors have news like Nokia's presence will boost Nokia Smartphone market mobile phone manufacturer in the known, better than expected profit for the first three months of the year 2011, by 1% to 344 million euros (304 million pounds given has) was expected.But its market share fell by 4% to 29% than cheaper rivals and ate the popularity of the competing of smartphones in Nokia's dominance.
Nokia also said that a long expected deal Smartphone technology with Microsoft develop it hit had.
Investors welcomed the news, sending Nokia shares by almost 3%.
Stephen Elop, Chief Executive, who said: "in the first quarter, we define our strategy to implement our strategy moved." "On this front, I am pleased to report that we our final with Microsoft and already our product design agreement and engineering work already in progress."
The Finnish company's slow response to the threat of smartphone from Apple's iPhone and BlackBerry mobile phones was an investor important concerns.
On Wednesday, Apple was a 95% increase in profits of the first quarter, and said that it had sold a record million 18.65 iPhones in the quarter.
Consultants of Strategy Analytics said that Apple Nokia had now overtaken respect as the world's largest cell phone vendor in revenue.
Despite relocation of 108.5 million mobile phones in the last quarter - almost six times the Apple sold - strategy says that the US companies revenue from its more expensive phones Shiits far his Finnish rival.
Continue reading the most important story
Tim Weber, business editor, BBC News websiteNokia's new-ish Chief Executive Stephen Elop to facilitate that sales keep up pretty good.
If customers are not loyal to the brand if operators start on other mobile phone manufacturer, Nokia might decline fast and brutal.
It is maintained, a high market share significantly for Nokia until his technical turnaround takes. But, not before end of the year when the first Nokia phones, that the sports Microsoft's will be the market Windows phone 7, the operating system.
For mobile phones is that a delay half of a lifetime, given the current breakneck speed of innovation.
The figures also Nokia's Achilles heel: sold to mobile phones, Nokia is still a giant. Last quarter it sold 583% more phones than Apple. But its edges are very thin, and it is no wonder that Apple is now a major phone maker on revenue and profits.
Nokia is hoping, that it is the right decision for Microsoft of Google Android operating system for mobile phones bet placed.
In a report published on Thursday estimated strategy that Apple's iPhone wholesale at Division $11 billion (￡ 7 billion, EUR 8 billion) revenues were in the first quarter, to $9 billion for Nokia. "under control"Nokia launches under the Microsoft deal with the US company instead of an own Symbian platform software on your Smartphone.
Nokia said that the deal will enable it to reduce annual costs of around EUR 1 billion.
Nokia Group sales increased euro by 9% to 10 40bn, while smartphone sales by 6% to 7 billion euro.
The company key telephone unit reported an operating profit margin of 9.8% for the period January-March well above the analysts forecast of 8.6%.
Nokia however said that for the full year would edges within a 6-9 to drop %.
"The agreement with Microsoft means that Nokia can now focus on execution, but margin underlines guide the tough times ahead as it changes the portfolio," said CCS insight analyst Geoff Blaber.
Despite declining Nokia's market share - for the first time for ten years it is less than 30% - Sami Sarkamies, analyst at Nordea, fallen, said: "The first quarter was very strong, much better than expected."
"It seems the situation is under control, there is no dramatic changes were," he added.
没有评论:
发表评论