Facebook claims that its data centre use far less power than its competitor facilities Facebook announced that it will be parts of the design secrets behind its new energy efficient data center with competitors.The network facilities in Prineville, Oregon to use 38% less power than existing centres.
It hopes by the innovations public the amount of electricity consumed the industry.
Despite Facebook's progress, some environmental groups have criticized the company on its green credentials.
Work under the title of compute project open, is Facebook specifications and mechanical drawings of the building and its server publish.
"It is time to stop treating data centers such as fight Club [talk not about it],", said Jonathan Heiliger, Vice President of technical operations of the company.
His comments are likely be interpreted as a dig at other Web companies like Google, Twitter and Amazon who have kept their own designs under lock and key.
Makes hungryData centers use large amounts of electricity to run their computer equipment and to keep it cool.
Environmental group Greenpeace estimates that its 2 trillion kw/h is achieved total global energy consumption by 2020.
So far, Facebook gave your server, and lease space from other companies.
Mark Zuckerberg said, would facilitate new services to add the new data centerThe Prineville plant is the first custom built facility and costs $188 m (￡ 117 m). Much has its environmentally friendly specifications.
Among the innovations Centre make extensive use of outside air, in contrast to air conditioning, to cool the rows of the server.
The machines themselves are also specifically designed for the new cooling system to maximize.
"The best way to reduce CO2 and improvement of the environment is to reduce energy consumption and that's what we do," said Mr of Saint.
Facebook has not required parts, paint, logos and stickers - store, claims more than 6 pounds of materials per server.
Greenpeace said however, the company further prove his commitment to sustainability are gone.
Will Facebook be a really green company, it needs to reduce the emissions, said Casey Harrell, a climate campaigner.
"This is the way to do footprint decouple growth of its emissions with clean, renewable energy to his business instead of dirty coal and nuclear energy to make dangerous."
Greenpeace campaign in the last year on Facebook to stop one of his business with energy from suppliers that use coal turn on call.
More than 101,000 Facebook users have so far click on the button "how" of the Greenpeace campaign, titled "Facebook: Unfriend coal".
Tailor-made cool the main story you read onit's time to stop treating data centers such as fight Club. "End quote Jonathan Heiliger Vice Decree of technical operations, Facebook for save as even money to makes the company, said that running your own data center to enforce would help future changes on the site."
"We have noticed that a lot of stuff, the mass manufacturers were hinausbringend wasn't what we needed, so that we fit social applications, customized it better", says Facebook founder Mark Zuckerberg.
Jonathan Heiliger continues: "with this control over our infrastructure a ton of flexibility, especially when you turn on is a new function us."
"Comment on live or I requires friends search for buddies this enormous amount of computing and the fact we can do this and be innovative and have this control, the flexibility of these products are to our engineers develop, which potentially exist would not."
Money and makesFacebook claims that by sharing their design innovation, the Web economy as a whole especially small start-ups benefit.
Social gaming company Zynga said it was perhaps some of the designs, view with while computer maker Dell said it would definitely.
"It is a very important step in helping the industry drive efficiency end-to-end," said Forrest Norrod, Vice President of Dell BBC news servers.
"This project is also very important in promoting the understanding of this technology and represents an opportunity that Turbo charge innovation to data centre efficiency."
Prineville is Facebook's first custom built data center. So far it has leased server capacityDell announced that it plans 1 billion $ spend (￡ 600 m) building 10 data centers around the world.
The PC maker is a partner in the open project together with HP, AMD and Intel compute.
Rackspace managed server for smaller companies, believes that the cost savings can not be ignored.
"This is a great leap forward and save millions and millions of dollars," said Graham Weston, Chairman of Rackspace.
"A good size data center spending probably about 10 million $ per year on makes and these new designs, that costs about 40%, or 4 million $ should go."
Facebook claimed that if a quarter of U.S. data centers specifications published by the open Project calculate the used, the saved energy more than 160,000 houses could.
Blue, not greenWhile Facebook hopes to significant savings with its new data center, the company was completely unfrozen.
An area was on the team splurged on to the server room.
Amir engineer Michael said he wanted to use blue LEDs but was told they each, 7 cents costs compared to green, were the 2 cent per LED.
He chose the blue, the anyway.
"I thought it would be really cool if the data center in blue lit." "It is a fairly large area and I a little character, a little bit of style, wanted to add", said Mr Michael.
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